Are you thinking of starting a sunglass business? If you are, here are some very useful tips that you should keep in mind as you try out this new business venture.
Location! Location! Location! Think carefully about where you want to open this business. Are you thinking of the mall? At a truck stop? A convenience store? The mall will obviously have more visitors than a truck stop and a wider variety of customers. It doesn’t really matter, since all types of people wear sunglasses and therefore, where you sell them is important but not a deal breaker.
Sunglass Displays.
Selling sunglasses is all well and good but where do you put them. Having them in a bog of bag or on a random shelf will do nothing for your sales. You need to put your sunglasses somewhere where people will see them and want to buy them. There are floor sunglass displays and countertop sunglass displays. Floor displays pick up more floor space, which is not a problem if you have a larger store, however if you have limited space, you would be better off getting a countertop sunglass display. These displays are typically made of metal, wood or plastic. Each material as its benefits, it is however a matter of personal preference.
Lighting.
It makes no sense to have elegant sunglass displays and no one can really see them. Make sure that you have your displays well lit so that people can appreciate how beautiful the sunglass displays as well as, the sunglass are.
Keep these tips in mind and you will be well on our way to setting up a profitable sunglasses business.
July, 2010
Our small footprint sunglass display is a unique display that has been custom designed to meet many of our clients requests - a smaller footprint display that maintains a high quantity of sunglasses. The alignment of the sunglass display allows for a small footprint at 14 inches wide. This sunglass display also maintains a location for custom signage, as well as two mirrors.
This sunglass display has a very small footprint and holds approximately 72 pairs of sunglasses, This sunglass display is for the store where space is an issue and every inch counts. This sunglass display comes equipped with a display base that allows for custom sunglass or eyewear signage. The colors and wood grain are all customizable, even the divider panels and rails can be made to suit your custom needs. The rails on this display rack are made of a strong brushed aluminum and double as nose holders.’s a very nice look for a wide variety of retailers.
As with all of our sunglass racks, we offer the ability of custom graphics and headers to properly brand your company's identity. This display case offers some ideas to consider when it comes time for you to make a display decision.
Consider This…
It is easiest to think of a sunglass display as a promotional tool. If you have an eye-catching sunglass display, you don’t need to do too much more to attract customers’ attention to your sunglasses. You can’t however just get a sunglass display and expect that it will just do all the work. Here are some useful tips to consider when selecting a sunglass display for your store.
Be aware of who you’re selling to and who you want to sell to? Are the majority of your customers young? Are you trying to attract a wealthier demographic? Answering these questions helps you to decide how much you should be willing to spend on a sunglass display and what sort of look you should go for.
Think about which materials you want the display to be made of. There are sunglass displays that are made of metal, wood and plastic. The difference is price and weight. The weight is important to consider, depending on your budget since the heavier the display is, the more it will cost to ship it.
Where is your store located? Is the area, mall or general location safe? Although there is always the risk of theft, if the area you’re in isn’t known for its safety, consider a locking display. You can get a very elegant countertop sunglass display that can be locked. This not only helps protect your sunglasses if you were to be robbed, but it protects them from damages and scratches that can be sustained when they are just displayed on simple open racks.
After you select a sunglass display, there are two major tips to remember:
Lighting. Ensure that your display is in a well-lit area that shows off both your sunglass display and your sunglass.
Clean & Organized. Keep the display clean and organized. Don’t use your sunglass display as an inventory check. It’s usually not a good idea to put as many pairs of sunglasses as your sunglass display can hold. It makes it look too cluttered. It’s a good idea though to keep your display replenished at all times. If you do invest in a locking display with a glass door, make sure you clean the door regularly, this also goes for mirrors. Keep them free of fingerprints.
As with any piece of equipment or anything you invest in, you need to ensure you’re getting what you want and that want you want works in your best interest. Once you take these tips and reminders into consideration, you are well on your way to increasing your sales.
June, 2010
Tips to Remember if You Sell Sunglasses
You no longer need to wait until it starts to warm up to put your collection out if you sell sunglasses. Sunglasses have become one of the staple accessories that most persons wear on almost a daily basis, over the past decade or so. In marketing, it is very important to understand your target market. After doing some research and clearly identifying your market, then you can start thinking about what type of sunglass display you want.
To personalize the sunglasses and other types of eyewear you sell, customized sunglass displays are generally the best solution. The display itself works for you because it promotes the eyewear. You should try to be creative but tasteful when it comes to the colors and visual details on your sunglass displays. Always ensure, however, that it fits in with the theme of your store and the type of products you sell.
Another important point to remember is not to put all your sunglasses on one display. Don’t confuse display with inventory. You should put just enough sunglasses on your sunglass displays so that the customer will have enough to choose from but not feel overwhelmed and also this is important, so that your sunglass displays don’t look cramped. Remember to always keep the sunglass displays sufficiently replenished.
Your choices are basically floor sunglass displays or countertop sunglass displays. If your store has floor room to spare, then the floor displays are the better choice. If floor space is an issue, you should go with the countertop sunglass displays. Remember that countertop sunglass displays can also come with the option to be locked. This is extremely practical if you sell higher end sunglasses.
Whichever types of sunglass displays you decide to go with, remember these useful tips.
For more tips you can visit apepperdesigns.com and check out the blog on the website.
May, 2010
A. Pepper Designs, Inc Launches New Locking Sunglass Display
A new and innovative locking sunglass display which gives the impression that the sunglasses are almost suspended in mid air within the display case.
Pittsburgh, Pa. May 25, 2010—In March 2010, A. Pepper Designs launched their newest and by far, most popular locking sunglass display, Locking Display 306. This new sunglass displays most unique feature is its clear acrylic internals (the temple holders and nosepieces), which give the appearance that the sunglasses inside are actually floating or suspended in plain air, within the sunglass display.
The idea for this new display came as a result of high market demand for a secure locking sunglass display with design features that would better display sunglasses. After speaking with numerous companies that purchase their sunglass displays from A. Pepper Designs, Nicholas Kioalicas, Director of Marketing—who also designed this sunglass display—went to work.
Another feature that really makes this locking sunglass display, which can hold 18 pairs of sunglasses, stand out is its hand-brushed aluminum backdrop. The shiny, eye-catching swirls on the aluminum really help to capture the attention of customers.
According to Kioalicas, when companies were shown this new sunglass display, they loved it. He anticipates that Locking Sunglass Display 306 will be one of the most popular in the years to come.
To check out Locking Display 306 and other products made by A. Pepper Designs, Inc. a Custom Sunglass and Eyewear display designer & manufacturer. Please feel free to visit the company’s website at www.apepperdesigns.com or give Nicholas Kioalicas a call at 412.434.8344
May, 2010
Despite age, gender or time of year, people tend to wear sunglasses. It is that fashion accessory that lately people don’t seem to be seen without. Since sunglasses are so popular lately, if you sell them you need to ensure that you are going about it in the best way possible. The key to increasing your sunglasses sales is having an attractive, eye catching sunglass display.
There are of course things that you need to take into consideration when choosing a sunglass display, particularly if you want to maximize sales. It is very important that you know your market and your product. By market we mean the people you sell to and the people you want to sell to—the type of customers you want to attract. If you sell more expensive sunglasses, you need to invest in a sunglass display that compliments your products. Genuine Dolce and Gabanna sunglasses won’t look right in a cheaper, plastic sunglass display.
You also need to make the sunglass display yours. Any given manufacturer makes dozens of the same sunglass display. You need to make the ones in your store fit in with your store. This is where customization comes into play. To create that perfect customized sunglass display, choose materials that work well for your setting, as well as, your budget. Metal and wood is usually more expensive and they are heavier, so they cost more to ship. Plastic, while cheaper and lighter, should not be overlooked, especially since it can be made to look like metal in some cases. Another way to customize your sunglass display is by having your company’s logo and name printed on the actual display, whether on the header or backdrop.
The type of sunglass display is another important consideration. There are floor displays and countertop displays. Countertop displays are ideal if you have limited floor space. You can also get a locking sunglass display. This type of sunglass display is very suitable if you sell higher end sunglasses. It protects the sunglasses from scratches and other damages, as well as, theft. The floor displays are for stores where floor space isn’t an issue. They also hold more pairs of sunglasses.
Remember to never put as many sunglasses as the display can hold on it. This makes your sunglass display look cluttered. Also, whenever you decide how many pairs of sunglasses you want to keep on your rack, don’t let the numbers fall too low below that number. Keep the sunglass display adequately replenished.
These tips will definitely help you to create an excellent sunglass display for your store.
May, 2010
Choosing the Right Sunglass Display
The idea that sunglasses are only worn or should only be worn in the summer, is a thing of the past. Today, people of all ages wear their sunglasses almost daily. This is great news for people that are in the business of selling sunglasses. What it means for them is that they don’t have to wait until the summer to sell their sunglasses and the also don’t have to worry about what to do with their sunglasses during the now non-existent “off season”.
While we have stated that people wear there sunglasses year-round, the fact remains that they tend to not buy new pairs until the summer in some cases. The key therefore to attracting customers to this now very popular accessory, is to ensure that you have an excellent, well-chosen sunglass display.
Take the theme or your store into consideration. This means, choose colors that blend in with those already in your store. You want a sunglass display that stands out but not for the wrong reasons. Aim to be creative but not gaudy. Also make sure the materials your sunglass display is made of are of somewhat comparable quality to the sunglasses you sell. This, simply put means, if you sell genuine designer sunglasses, stay away from the cheaper looking plastic displays. However, not all plastic displays are cheap.
The good things about a plastic sunglass display are that they are lighter and therefore cheaper to ship, there is also more options with plastic when it comes to customization since plastic can be made to look somewhat metallic, depending on what the manufacturer does to the sunglass display. Another good idea is to put your name and company logo on the sunglass display. This makes it more personal and further sets your sunglass display apart from others.
Remember not to keep as many pairs of sunglasses as the sunglass display can hold on it. This gives the display a cluttered look, which is usually a turn off for many customers. But, don’t leave the sunglass display looking sparse. Choose a sunglass display with a mirror on each side of it so that your customers can check out how they look. Also, always keep any parts of the display clean and fingerprint free.
Many people wear sunglasses, it’s now the fashion statement. Ensuring you have the proper and attractive sunglass display will only help to attract more customers and in turn, increase your sales.
May, 2010
Eco Friendly Sunglass Displays
For years we have heard about the depleting ozone layer, the need to cut down on pollution and the importance of recycling. This has spread to the business sector. Whether it’s cars or flashlights, it appears that many companies in many industries are putting a high emphasis on Going Green.
We predict that this trend is eventually going to make its way to the sunglass display business. Currently, some manufacturers already use recycled materials to make some of their sunglass displays. As time goes by, it is quite possible that manufacturers will start to use less metals and more wood to make the sunglass displays.
Another material that is becoming very popular in the business is bamboo. More and more frames are being made from bamboo and some manufacturers have started to incorporate bamboo with metal to make their sunglass displays.
Ultimately, the aim of making the sunglass display industry eco-friendly is really to come up with ways to continue creating assorted and attractive displays, using more environmentally friendly materials. It is possible that the industry will face a challenge, but with thought and innovation, the sunglass display industry can definitely Go Green in the not so distant future.
May, 2010
Versatile Locking Sunglass Display Case
Our locking sunglass display case 306 just got better!
This acrylic locking display evolves with your product line! Developed out of need for one of our clients, this sunglass display can easily turned into a seasonal display with shelving. This display case features acrylic nose pieces and temple holders with a brushed aluminum back drop and header. The acrylic provides customers with the illusion that the sunglasses are floating within the display case. The acrylic shelving offers versatility with your product line, giving you the satisfaction that your sunglass display 'salesman' is working all year round.
Unlike other acrylic displays, our brushed aluminum rails will secure this display with both durability and longevity for years to come. The versatility will allow you to The aluminum rails, header and back drop all work together in harmony to make this display a great addition to any one's sunglass display line.
As with all of our sunglass displays, we offer the ability of custom graphics and headers to properly brand your company's identity. This display case offers some ideas to consider when it comes time for you to make a display decision.
Our small footprint sunglass display is a unique display that has been custom designed to meet many of our clients requests - a smaller footprint display that maintains a high quantity of sunglasses. The alignment of the sunglass display allows for a small footprint at 14 inches wide. This sunglass display also maintains a location for custom signage, as well as two mirrors.
This sunglass display has a very small footprint and holds approximately 72 pairs of sunglasses, This sunglass display is for the store where space is an issue and every inch counts. This sunglass display comes equipped with a display base that allows for custom sunglass or eyewear signage. The colors and wood grain are all customizable, even the divider panels and rails can be made to suit your custom needs. The rails on this display rack are made of a strong brushed aluminum and double as nose holders.’s a very nice look for a wide variety of retailers.
As with all of our sunglass racks, we offer the ability of custom graphics and headers to properly brand your company's identity. This display case offers some ideas to consider when it comes time for you to make a display decision.
Our locking sunglass display case, that was customized for one of our clients, combines aspects from our locking display case and our clear acrylic sunglass display. The display case features acrylic nose pieces and temple holders with a brushed aluminum back drop and header. The acrylic provides customers with the illusion that the sunglasses are floating within the display case.
Unlike other acrylic sunglass displays, our brushed aluminum rails will secure this display with both durability and longevity for years to come. The aluminum rails, header and back drop all work together in harmony to make this display a great addition to any one's display line.
As with all of our sunglass displays, we offer the ability of custom graphics and headers to properly brand your company's identity. This sunglass display case offers some ideas to consider when it comes time for you to make a display decision.
This is a variation of our classic black two sided spinning display that has been one of our more popular displays throughout the years. It can hold 96 pairs of sunglasses. It comes equipped with two mirrors, plastic divider panel and black header. The chrome plated grid makes this sunglass display a perfect fit a variety of retail settings.
This update twist is based off of our timeless two sided spinning display. This modified display can hold 72 pairs of sunglasses. The black rails, header and base panels can screen printed with your custom logo to make your sunglasses stand out from the crowd. This sunglass display comes equipped with two mirrors, a plastic divider panel, black header, and black base panels. This display rack works well in clothing stores because of it’s overall look and durability.
This two sided multi-purpose sunglasses display also serves as a hat rack. The top half of this hat and sunglasses rack holds 48 pairs of sunglasses, 24 sunglasses on each side. The lower half of the rack comfortably displays up to 60 hats per side on Six seperate display racks. This hat and Sunglasses rack comes with our most economical base, though you may want to browse our large selection of display bases. The top of this hat and sunglasses rack has a plastic header for the placement of your company logo or custom graphic. This sunglasses rack works extremely well in convenience stores and all of our sunglasses racks come well equipped with two quality mirrors along the side rails.
Recommendations: A
storage base would be an effective way of storing extra hats and sunglasses allowing your display to always be full of product.
February, 2010
Locking Acrylic Sunglass and Eyewear Display
A. Pepper Designs introduces a locking clear acrylic sunglass display case. This acrylic sunglass display case has the versatility to display sunglasses, readers, and other eyewear to fit all of your needs. Our new locking sunglass display gives the impression that your sunglasses are suspended before you in mid air. Brushed aluminum rails paired together with a solid wood base offers a durable high-quality alternative to other acrylic sunglass displays out on the market. This will ensure a long and prosperous life for your display and any product you display within it.
We offer many variations of this acrylic sunglass display, so be sure to check out all of our locking acrylic sunglass displays on our locking sunglass display page.
This acrylic sunglass display stands a short and convenient 23 inches in height. The display’s small footprint absorbs a mere 10 x 18 inch area--- a benefit to any sunglass display. This acrylic eyewear display will be an impressive way to display your sunglasses in any retail environment. A custom logo can be placed on any acrylic panel of the eyewear displays; we recommend placement on the the locking door. This sunglass display cabinet features an optional black or aluminum header. This display is further customizable with the use of a frosted acrylic or brushed aluminum back-panel that will surely contrast any array of sunglasses.
Of all of our sunglasses displays, this sleek black two sided spinning display has been our most popular sunglasses display throughout the years. This display holds 80 or 120 pairs of sunglasses. The display rack comes equipped with two mirrors, one on each of the structurally sound display rails. Customizable like all of our sunglasses displays, this display shows off a brushed aluminum divider panel and display header. On this sunglasses display we recommended a brushed aluminum divider panel to provide a strong contrast and backdrop to any pair of sunglasses you choose to display.
Recommendations: We offer the ability to fully customize this display to meet your brand image. Whether it is a custom divider panel with your company logo, or a display that matches your color scheme, we are able to work directly with you to find your ideal sunglass display solution.
